Digital Marketing / Internet Marketing / Online Marketing are one of the most used terms in the industry today. Unfortunately, though, it’s just a bunch of jargon to most people who hear it and use it to get their point across. What exactly is digital marketing and what part of it is essential for today’s entrepreneur? We are here to break it down for you in simple terms.
Online marketing is simply marketing your product or service on digital platforms so that you can retain your loyal consumers and increase your reach to a new potential target audience quickly.
That’s it. That’s what online marketing is. There are some additional issues that need to be addressed to resolve your confusion; like:
Is digital marketing the same as social media marketing?
The answer is yes. Digital / Internet marketing is a broader concept compared to social media marketing in the sense that all social media platforms are available digitally, i.e. via the Internet. However, digital marketing also includes platforms other than social media marketing.
What are the concepts and platforms of digital marketing?
The search engines that we use to search for our queries and requirements are in themselves a huge platform in online marketing. This concept is called search engine marketing or search engine marketing.
Search engine marketing is the marketing of your product on search engines such as Google and Yahoo’s Bing. This platform is extremely important for companies interested in the B2B industry.
Another concept that falls under the wing of digital marketing is “Search Engine Optimization” or SEO. Search engine optimization is a way of developing your website content in such a way that the search engine algorithm can index and test your website effectively. It’s a way to rank higher in search engine results; helps us get a better handle on search engine marketing.
SEO is a primary necessity for every website owner because it helps you stand out from the crowd we see today.
Social Media Marketing is a concept that consists of campaigns designed to market your product or service on social media platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool for products with a B2C segment.
Internet marketing has an interesting concept called Remarketing, which allows us to reach potential consumers several times. It can be considered to follow your consumer across different platforms, websites and show them your personalized ad to remind them of their visit to your website.
This also allows us to work on another factor called Consumer Lifetime Value, where we can increase our reach to existing customers and improve the ROI of those consumers through various practices such as email marketing, remarketing, paid advertising campaigns, RSS feeds, etc.
However, to achieve a great digital / internet marketing experience, you need to develop a campaign that uses all of the platforms mentioned above.
How does digital marketing differ from traditional marketing?
Digital marketing is cost-effective in terms of better coverage and results.
Internet marketing allows you to target specific audiences based on demographics, interests, and devices.
Internet marketing gives us factual information that can be statistically analyzed. For example, if a hoarding is marketing your product, you have no idea how many people saw the hoarding, read its content, and became customers because of that hoarding. In digital marketing, even if we run a campaign where we market the same product, we can analyze the data produced by different marketing platforms, which can show us how many people saw the product, how many actually became consumers and which consumers became through which platforms used. This way we can find mistakes in our campaign and make it better to make it even more action oriented.
But should traditional marketing be stopped completely?
Of course not! In fact, traditional marketing combined with digital marketing can produce better results than traditional or digital marketing alone.
However, one thing people get wrong about digital marketing is that it can be done for free. That is true to some extent; However, to achieve the best results, digital marketing must have an independent budget. Money must be set aside so that you can take advantage of all the possibilities of digital marketing for your business and its bright future.