In email marketing, it is important to pay attention to numbers. But some things are more important than others. Your email marketing will perform better every time you fix the problems found through the types of data listed below.
In addition to the open rate, you should also know some details about your open rate. For example, what time and date are opened more? Which topics open up more? This information can help you move forward if you pay attention to it.
Are people responding to your email? What do they say? You should definitely use an email where members of your list can simply hit reply. This gives you an opportunity to get your audience’s opinions on the spot, and you’re more likely to hear from them this way.
How many people open an email and then click on your offers or calls to action? This is important because if you have a high open rate compared to a low click-through rate, or a high click-through rate and low results, you can analyze this data to determine the cause.
How many conversions are you getting on average from all your offers? How many conversions did you get from a particular offer? What’s the difference between emails that convert and those that don’t? All this information can help you improve.
This is very important to pay attention to because if your bounce rate is high, your email autoresponder solution can penalize you by closing your account. This is a good way to make sure you have good list hygiene.
Most people don’t realize that they can look at complaints and analytics reports on their autoresponder to find out if they’ve been reported. In addition, you can also check your e-mail. If you get a lot of complaints about something, it’s important to pay attention. Complaints are hard to look at, but it can help you improve. You can’t please everyone all the time, but you can work your way up to get close.
Before you send an email, the autoresponder will tell you your spam rate. It uses words, subject lines, and email information to determine a spam classification. Try to keep this very low to avoid triggering spam filters and sending your message to spam.
Email marketing still works and works well. However, you must follow the basic rules of engagement. Send information with subject lines that aren’t awkward, don’t spam your audience, and make good offers that solve problems and you’ll get better results every single time. Use analytics to help you improve.