First, let’s discuss what exactly video and email marketing methods are. Online video marketing is a technique that you use to produce a video that describes your business. These videos usually showcase the services and products your company has to offer. This way, customers can easily understand your company’s message with the help of video production. On the other hand, we have an online email marketing approach. Email marketing is the process of promoting your business by sending new offers, services and products to customers via email. Although this technique can be very profitable, you must already have your customer’s email address in order to send them marketing material. Both are great ways to reach your customers and encourage them to choose your service over your competitors.
Marketing through videos has been around for an exceptionally long time. But with the rise of social media and other websites, this technique has been taken to a whole other level. This popularity is well-deserved because it is very easy for customers to digest. With just a click or scroll, customers can see important information about what your company offers. There are also many online video platforms where you can market your video production. I know I’ve mentioned an awful lot of pros so far, but we don’t see many cons. Well, it’s hard to find any downsides to video marketing as it has become the most convenient way to reach customers. Online video marketing is one of the best ways to promote your company’s offerings online.
So we discussed the online marketing technique of sharing videos, but what about email marketing? It is also a great way to communicate with customers. This method allows you to contact your customers directly with new offers, services and products. It also allows you to easily send returning customers offers that help them keep your business top of mind. But you need access to the customer’s email address in order to send them marketing messages. You need to be able to encourage customers to give you their email, they won’t just give it up. It can be difficult to reach new customers who haven’t already given you an email to send marketing information to. This makes email marketing a great secondary marketing technique instead of a primary tool. In short, email marketing is good for existing customers, but not so good for getting new customers.
While both of these are great ways to get information out to your customers, one is much more effective than the other when it comes to marketing. Online video marketing is the right way to get your offering in front of new customers. While video marketing is the best way to reach new customers, that doesn’t mean you shouldn’t use email marketing once you’ve established a connection. Email marketing is a great tool to use in conjunction with video marketing. Let video marketing bring customers to you and let email marketing keep them coming back for more.