If you’re having problems with your content and are in dire need of an expert content analysis report, how do you know which company to use?
Choosing a company or consultant to perform content analysis can be a daunting prospect, especially if you haven’t done one before. Although many companies can claim to be champions, there are several different aspects to consider before choosing a company.
By following our tips, you can hopefully choose the perfect company to solve your content problems and ensure that a useful and easy-to-understand content analysis report is useful for your business.
Recommendations
The best referrals are those from trusted friends, peers, or other associates, but they can also be the hardest to find. The chance of knowing someone who has also gone through the same kind of content analysis that you need is potentially quite small, depending on the circles of people you are connected with.
The second best option is to contact the previous customer directly or read their reviews and experiences. There are several ways you can do this, and by searching online you should be able to find some user reviews fairly easily.
If you can’t find any reviews for a company, this should set off alarm bells in your head. While it may be that this company is new and therefore has no online reviews, you should do further research before dealing with them.
Experience
Experience is key in content analysis. It is a very smart and recommended move to make sure that the company you choose not only has solid general analysis experience, but also has knowledge of your industry.
A successful content analysis is done by a company that usually has extensive experience in the field. There are several different methods and areas of expertise, some of which focus on one type of content, such as online content, while others specialize in another area, such as technical writing.
Consulting
As a rule of thumb, you should not pay for a content analysis up front without an initial consultation, as you should take advantage of companies that offer free analysis.
A successful, professional and leading company wants to show you what they can offer, so be wary of any company that doesn’t want to hear your needs without getting paid first.
The value of money
The last aspect to consider when looking for a company to perform the analysis is to weigh the cost and the value of the work. It’s a smart tip not to just choose the cheapest option, as ensuring that the task is done correctly and comprehensively is much more important than spending less and ending up with a bad content analysis.
