Why Creating Your Own Info Products Beats Affiliate Marketing

So many people trying to make money online start with affiliate marketing. It all sounds so easy doesn’t it. You don’t need to create a product, you don’t need to provide a sales site, and you don’t need to process orders. You just send traffic and collect commission.

Well, that’s the big problem. Transport! Traffic is one of the most difficult areas of Internet marketing. Sure, some may get bucket loads of traffic, but unless it’s targeted, it won’t generate affiliate sales.

Affiliate Battleground

There are also many affiliates, all chasing popular products. The market is crowded and it is difficult to get visitors to your blog or website to refer them to an affiliate offer. There are numerous schemes out there that claim to get you ranked in the search engines and get lots of targeted free traffic, but if these schemes sell so well, everyone will be queuing up to get to the top of the search engines. After all, there are only about 10 spots available on the first page of search results. If 100 have purchased these systems and are chasing the same affiliate product, 10 might hit one of the search results, but 90 are disillusioned affiliate marketers.

Internet marketing is a numbers game

Internet marketing is a numbers game, and the best way to turn the numbers in your favor is to be a product owner. That’s what the big boys do. When they have several products that work for them and have built large customer lists as a result, affiliate marketing becomes easy. They don’t have to fight for traffic with everyone else. They only send emails to their list to promote affiliate offers. Affiliate marketing is a powerful secondary source of income for them.

What you should do if you have difficulties

If you’re just starting out and struggling to make affiliate marketing work, don’t despair. Refocus your efforts on creating your own knowledge product. It’s actually a lot easier than you think. You can create an e-book, audio or video, or a combination of these to provide information in an easy-to-digest format.

The way forward

Once created, you can let affiliates do the selling for you 24/7 with virtually no effort on your part unless you want to do your own marketing.

Your affiliates bring more traffic to your product site, more than you can generate on your own, and when you make sales, you grow your own buyer list. Once your list has grown, it’s time to start affiliate marketing. Now it’s easy. Just email your customers and let them know about the new offer and you’ll get a sale. No more trouble getting traffic.

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