Why do people think email marketing is a good idea?

If you invest time and money in digital marketing for your business, you may have heard about how email marketing can serve your business. Email marketing is widely considered one of the most effective tools to promote your brand to potential customers, even better than other strategies such as social media. Email marketing campaign services exist for a reason.

If you’re new to digital marketing, you’re probably shaking your head in disbelief. How can this generation still engage in e-mail? Marketers know that email is not only alive, but ever-so-relevant, easy-to-use, affordable, and most importantly, effective. Here are reasons to invest in creating an email marketing campaign.

1. Email is not restrictive

We’re past the point where Facebook allows business owners and advertisers to promote their brands, but we’re taking it back after a series of privacy issues and algorithm changes. Fortunately for marketers, Facebook smoothes out one way to advertise online, but it’s not the only possible or even the best way.

This is where email shines. You don’t have to worry about algorithm changes that can re-direct your entire marketing strategy. In fact, you don’t even have to worry about your audience disappearing or moving on to the next best platform.

Your email list is still a list of people who want to hear about your business. Even if they decide to unsubscribe, the email open rate is 20 percent, which is higher than the equivalent of the Facebook metric, “people are talking about this,” which is 5 percent.

2. Email stands the test of time… Better than social media

Social media is fast-paced, which means your posts can easily become old news within two days, give or take. Emails can take more than two days because people don’t receive emails as quickly as they consume social media updates, and as a result, your emails don’t go away as easily.

3. Email marketing is easy to integrate with other digital marketing strategies

Emails allow you to easily embed your social media account or website. You can even encourage your recipients to follow your social media accounts through your email newsletter and even regularly remind them to check your new blog posts.

4. Sending emails helps retain your customers

Sending regular emails can increase the chances of your current customers buying from your brand again. In fact, not all of your emails need to be sales pitches; emails can actually be a way to showcase your brand’s personality and values, and even encourage engagement with interactive content.

A great example: Glossier, an American skin care brand, sends its subscribers random emails, such as a photo of a baby goat, to wish its customers a “good day”. It’s not only a great representation of your brand’s personality, but also a great way to nudge your customers every now and then and remind them of your business.

Email marketing is one of the most effective digital marketing strategies. The first few attempts may not be as successful, but with persistent efforts, the return on investment will skyrocket. If you need help with your marketing campaign, there are several email marketing services available to help, and they’re usually just an email away.

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