Why Sales Funnels Are The Next Thing In Affiliate Marketing

Term “Sales funnel” may be new to you. It’s a marketing technique that’s been around for decades in the offline world. It’s also a technique that product sellers have routinely used online.

It’s a way for the seller to make more money from people visiting their site.

What is new is that affiliate marketers are also now starting to use sales funnels to increase their own income.

There are two general types of sales funnels:

1. Multi-product funnel

There is a funnel that is always used like JVZoo, Warrior Plus and sometimes ClickBank.

This is where you buy an affordable front-end product, then you’re treated to various upsells and one-time offers designed to give you more bang for your buck.

The goal of this type of funnel is to sell you several products in quick succession before you really have time to consider your options.

Deals often have timers that show you how little time you have left to make a decision, or tell you that there is a limited amount available.

2. Single product funnel

Another type of funnel is aimed at selling one product.

The purpose of the funnel is to repeatedly expose you to the product and explain why it is beneficial, if not essential, to you or your business.

This is often achieved by enticing the visitor to sign up for a free product and then sending them a series of emails describing the benefits of the product being sold.

A less common tactic is to offer free training and information to potential customers, regardless of whether they buy or not.

Sales funnels in use

If you’ve ever purchased anything in the Make Money Online niche, you’ve already been exposed to the multi-product sales funnel.

They can often leave a bad taste and leave you feeling like you’ve been bullied into spending a lot more money than you intended. It may arouse resentment in you.

If you recognize this feeling, do you want to bring it out in your own clients?

Don’t forget that the people looking at your offers are real people, not credit cards with legs.

Treat your potential customers just as you would want a salesperson to treat you.

That’s why I prefer the second type of funnel.

No hard sell. You’re giving your prospects something free to entice them in the door.

From there, you begin to present them with your offer and why it might be a good fit for them.

You try to convince them that what you offer will make their life easier or solve their problem.

If they buy, they have made a purchase decision.

You haven’t forced them to make a decision by using false scarcity tactics like a countdown or saying there are only a limited number of copies available.

Since the potential customer has made a purchase decision on his own terms, he feels much better about his purchase decision.

You have earned their trust and can use it to further build your relationship with them so that you can more successfully market other offers to them in the future.

So how does this relate to affiliate marketing?

Generally, affiliate marketers get access to affiliate links and resources such as display ads and emails that they can send.

These are used to drive traffic to the offer.

However, when a prospect buys or signs up on a squeeze page, they are transferred to the sellers email list, not the affiliate email list.

This means that the affiliate has lost access to that opportunity forever and the salesperson can market to the customer over and over again.

Better affiliate networks also pay affiliates for products that are in the seller’s sales funnel.

So yes, you can earn commissions on multiple products.

But what you as an affiliate don’t know is if the seller is offering products that aren’t in the “public” sales funnel to people on their list.

So you may miss out on commissions as a result.

Typically, a sales funnel starts with an inexpensive product, offers more expensive products in the funnel, culminating in one or more more expensive products at the end of the funnel.

This is where sellers make most of their money. It is much easier to sell one high-priced product than dozens of cheap ones.

The seller has every right to market products for which you do not earn a commission.

After all, they own the email list that buyers have now subscribed to.

So to combat this, affiliate marketers have created their own sales funnels.

They choose the premium product, the upsell products and all the high priced products to promote.

These may all be from different vendors. But you, the affiliate, may think that some products complement each other better than the products in the seller’s own funnel.

Yes, the prospect is exposed to each vendor’s funnel as well as the affiliate channel.

But an affiliate knows that selling any product in their funnel will generate a commission.

However, I think that a single product funnel is a better approach from a customer relationship perspective.

If the prospect doesn’t end up buying your offer, you’ll still have them on your email list. And now it’s time to promote a different offer to them.

You can market to these prospects as often as you like because they are on your email list.

So the biggest advantages of building your own sales funnels are:

  1. You can add potential customers to your own email list

  2. Your email list is a business asset that you own entirely. Its usefulness does not depend on the whims or algorithm changes of Google, Facebook or anyone else.

  3. Email marketing is still the best way to make money online.

  4. You can market to your subscribers as often as you like.

  5. You can build your own unique sales funnels by combining products from different sellers

As an affiliate marketer, you should never send people directly to an offer. Basically, you give the seller access to that person.

You should always send people to a compressed page first – like that you yours – and only when they are Logged in there, you send them to your affiliate offers.

This way you have saved their email address and they are now part of it 100% yours a business asset – your email list.

How to build a sales funnel?

If you use WordPress, there are plugins that build squeeze pages (optin) and other types of funnel pages for you.

But creating an actual sales funnel is not the easiest. These plugins are great for creating individual pages instead of an entire funnel. It can be done, but you have to be very organized and keep track of how each page relates to the other.

Another approach is to use a service like Clickfunnels, which is designed exclusively for building sales funnels. Below is the link to the review in my bio if you want to know more.

With this kind of service, you don’t even need your own website. The tool can do everything for you.

I hope you can now see the benefits of creating your own sales funnels, no matter what tool you use to create them.

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