Your Guide to Content Marketing

If you have a good command of the English language and enjoy writing, you should consider creating the content for your website or blog yourself. However, there is much more to content marketing than just loving writing. This is why it might be wise to outsource your content to professional copywriters.

Why hire a copywriter?

Professional copywriters know how to engage your audience while ensuring your content is optimized for search engines.

It’s not good for products or services to stand out if people don’t know about them. You could write about what you offer and people might understand, but not the search engines? When writing with search engines in mind, you need to include your keywords, but make sure the content also makes sense to readers.

Your keywords are how search engines know what you offer. For example, if you sell dog treats, your keywords would be “dog treats” and “dog treats.” These keywords would be added to the content but must be natural.

You also need to be careful not to over stuff your content with keywords as this will work against you. A professional copywriter knows how to write for both readers and search engines, giving you the best possible chance of getting a higher ranking in search engines.

A good UK copywriter can research and write about any topic and can provide a variety of services such as blog posts, feature articles, reviews, press releases and more. Once you find a good copywriter, be sure to keep them, they are worth their weight in gold. Their services typically include:

  • Exploring topics;
  • Writing;
  • Understanding Search Engine Optimization;
  • Proofreading;
  • Project management;
  • Uploading content to WordPress blogs;
  • Acquisition of images;
  • Social media updates.

As you can see above, the job of a copywriter is much more than just writing.

What is content marketing?

Content marketing replaces traditional marketing. In short, it’s an approach that focuses on creating and distributing content that is consistently valuable and relevant to your business.

By uploading consistent content to your blog or website, you attract visitors and turn them into customers.

The content you upload should always be valuable to readers, for example by answering their questions and inquiries.

Who uses content marketing?

Almost all marketers use content marketing, including some of the most famous names and companies. It works well for both large and small businesses and one-person businesses.

In the video below, you can find out how John Deere makes content marketing work.

Good content helps keep visitors on your site, turn visitors into customers and thus increase sales.

Get higher search engine rankings

Great content helps your business rank higher in search engines. Google’s mission is to provide the most reliable and relevant information. Therefore, any content you add to your website must be reliable and relevant.

Not only does it have to be relevant and reliable, but it also has to be fed to Google and other search engines consistently. Yes, consistent content is a key factor in increasing search engine rankings.

Keywords and long content

We’ve briefly mentioned the importance of using keywords and phrases in your content, and here we’ll talk a little more about it.

Although it is important that the content is relevant and reliable, the length of the keywords is also important. This is called long-form content and we’re talking about a few thousand words, about 3,000 of them.

Having long-form content on your blog or website can help you rank well for multiple keywords.

You will also have a much better chance of getting a “Featured Snippet” in the Google search engine. This role is one of the most sought after copywriters and webmasters pursue as it can do wonders to attract readers and clients.

While considering keywords and phrases, you should also focus on long-tail keywords. A typical keyword could be “dog treats”. A long tail keyword could be “cheap dog treats uk” or “buy dog ​​treats online uk”.

It can be hard to rank high if you’re selling something that has a lot of competition, but you have a better chance of ranking high with long-tail keywords. These are the keywords that people type into search engines when making a purchase.

You can improve this if you have a brick-and-mortar store by adding to the service area. For example, “buy dog ​​treats online in London” or “buy dog ​​treats online in Ealing”.

Reuse existing content to get it ranked

You may already have written content on your site or blog, but it’s not ranking high on Google. Don’t let this content go to waste. instead, you can reuse it to make it work for you.

A good copywriter will be able to take existing content and rewrite it, adding more content as needed using the long article guidelines above and/or adding keywords and keywords.

Some factors that may cause your content to not rank well:

  • The content is far too short;
  • It might not have enough keywords or phrases to be found by search engines.
  • There may be too much competition for a particular keyword/keyphrase;
  • Different keywords can improve the ranking of your content.

Internal and backlinks

Backlinks are important for a website’s search engine rankings, but did you know that internal links are also an important factor?

You should include internal links to targeted pages on your website. Based on internal links, Google decides whether your site will appear in the SERPs. Internal links can help search engines index your website better.

Write good content and there is a better chance that other high ranking sites will link back to you and this is called backlinks. The more bank links you have, the better your site will appear in the eyes of Google and other search engines.

Images used in content marketing

While words and the length of your content are important, making your articles and posts easy to read and relevant to your readers is just as important. With this in mind, you should include high quality images.

Images are also good for search engines if they are implemented correctly. Practices to remember are, for example,

  • Adding a description to the alternative text, preferably with the main search term;
  • Separate keywords by separating image filenames with a dash.
  • Include a caption and relevant information on the image.

In summary

In conclusion, you should now have a better idea of ​​why professional copywriters like us exist.

We can help you engage your audience and improve your website’s search engine rankings by addressing all of the above and more in your content.

Go to the website and use the contact form to tell us what you need, from a 500 word blog post to a 3,000+ word article with keywords.

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